Project description

• Applying ICT for informing the food consumer - the TIVIK project
• TIVIK-project belongs to the FENIX Technology Programme of Tekes (FENIX - Interactive Computing).
• Project duration: March 2003 - June 2005

Trial system

Background

• The consumer wants more and more information as a basis for buying food products (origin, effects on health, etc.)
• Consumer needs for information are increasingly different: more and more smaller consumer groups => product information has to be tailored/personalized according to the recipient’s needs and interests (e.g. weight management, lactose intolerance)
• Packaging information may be insufficient or difficult to read
• Product information is not necessarily easy to obtain elsewhere, particularly at the moment when it is most needed
• => Need for a system that delivers product information to the consumer whenever he/she needs it in accordance with his/her profile of interest

Aim of the project

• The purpose of the TIVIK project is to develop a pilot information system, which will be tested in the field
• The goal is to develop a user interface, information content, service and a business model
• The pilot system and business model serve as the basis for commercialising the system after the project