The objective is to create a content- and consumer-oriented method for distributing chargeable newspaper, magazine and book content on electronic reading devices. User orientation, engaging media experience, ease of use and ample selection of content are basic requisites. The project will generate a market and a basis for ecosystems providing new types of commercial products and services and for internationally scalable business models. The goal is to influence on the standardization in the industry and to ensure migration to global standards. The timing of the project is optimal and the project consortium, with representatives of publishers of all types of media, is unique in the international perspective.
Partners:Viestinnän Keskusliitto, Alma Media, Arena Partners, Epaper Finland, Kansalliskirjasto, KSF Media Ab, Kaleva, Kustannusosakeyhtiö Otava, Sanoma Magazines Finland, Sanoma News, Sanomalehtien Liitto, Silencio, Akateeminen Kirjakauppa, Suomalainen Kirjakauppa, Suomen Kustannusyhdistys, Suomen Lehtiyhtymä, Talentum, Tieto Finland, WSOY, Aalto University School of Economics, Aalto University Mediatechnology, Aalto University School of Arts and Design, Laurea, Metropolia, VTT Mediatechnology