The activities in Next Media are based on cases in which groups of companies co-operate with research parties in order to resolve a specific business oriented research challenge. Cases can go on for one year or they can extend over several years depending on the complexity of the problem. Cases are selected on ground of main business goals of Next Media. The research work has been divided into four research themes, the area of which cover the research challenges of Next Media from business models to access of large media data reserves. Research themes are stationary and they cumulate the findings from separate cases together for the use of the parties. The major research themes (green) and key business areas (blue) in Next Media programme are presented below. Research themes cover all aspects of the media production, from media content access to operative processes and to business models as well as user experience. The major Finnish media companies as well as all major Finnish research organizations participate in the research work. The research is implemented in several research cases in a close co-operation with the companies.
Work packages contain one or more company driven cases and generic research.