Next Media research programme (planned for 2010-2013)
aims at innovations in media experience, in new business
models, concepts and technology. The main objective of the
programme is to renew the business environment of the media
sector by breaking the limits of media content and changing the
way it is created, configured, serviced and consumed.
and consumption of media is under radical transformation.
Digitalization of production, distribution and consumption of
media as well as the growing penetration of broadband access and
mobile Internet allow increasingly rich media content to be
distributed to a variety of terminals. This endeavour takes
advantage of the current transition towards co-creation,
interactivity and independency of time and place. The diversity
of terminals and devices in consumers’ everyday life is
increasing and the significance of mobility is emphasized.
Media has the support of the whole Finnish media industry. The
companies have together created a strategy
for the media sector
and the companies are committed to
research and development activities consistent with Next Media
Vision and objectives
The vision of Next Media is
to turn the Finnish media sector into a significant global
actor. In addition to forming an extensive collaboration
structure, R&D&I ecosystem, Next Media will create
breakthrough innovations in co-operative content production,
user targeting, media experiences and media concepts as well as
in business models and organisational development.
main objective of the programme is to renew the business
environment of the media sector by breaking the limits of media
content concept and changing the way it is created, configured,
serviced and consumed.
was made by companies and research institutes
to form a common basis for planning of the programme and case
projects. It provides the positioning of the Next Media
research, development, and innovation programme, and gives the
guidelines which will be performed under Next Media in 2010 -
The programme is a part of the ICT cluster of the Finnish
Strategic Centres for Science, Technology and Innovation (ICT
SHOK) coordinated by DIGILE Oy
programme is financed by TEKES
– the Finnish Funding Agency for Technology and Innovation.