The general business oriented goal is to research platforms and processes that support viable business models with user-generated hyperlocal content and advertising as well as activate local organizations to produce content about events and services.
New methods of handling user generated content (UGC) help newsrooms to produce more relevant and useful information to users through various channels. This also puts enormous pressure on processes, tools and roles of different players, when connected to arising opportunities around new kind of hyperlocal content. These two new major forces need also to be studied in a way that would keep current media competitive also financially.
The research goal is to provide new understanding for achieving the business end by providing information about the producers of local information, the usability of the technology, new technological platforms and interactivity between the media, users and local political decision making institutions.
Sanoma News, 2General, Huittisten Sanomalehti, mFabrik, Aalto TAIK, VTT, Aalto SCI, Tampereen Yliopisto /JRDC, Helsingin Yliopisto, Tampereen Teknillinen Yliopisto /IHTE