WP3 Profiling, context awareness and content adaptation

Future media scene is characterised by abundance of content and being able to utilise profiles and personalise content based on them, has a lot of potential both regarding the media content itself and advertising. The main focus of the WP3 is on technologies and service concepts that enable media service providers to utilise content coming from different sources and content providers and offer relevant media content and services in different contexts to end users. WP3 also looks at automatic methods that can be used in gathering and analysing news for editors.
The cases of the WP3 deal with different types of content: events, local news and local services, which means addressing different kind of use contexts. Content adaptation focuses at offering these services via multiple devices like PC, various mobile devices including eReader devices and TV delivery using internet standards. Content adaptation also looks at how content originating from different sources can be adapted into these services in a useful and inspiring way.

Event Management

Case leader: Janne Saarela, Profium, janne.saarela(at)profium.fi
Events play an important part in people’s lives and offer new important opportunities for media companies to generate revenues. New kind of media services may be generated to benefit all parties starting from ordinary people as end users and extending to service providers and public sector.
Event Management looks for new revenue sources for different stakeholders of event management ecosystem. Such an ecosystem involves players such as event organizers, event facilities, ticket sales agencies, media companies, advertisers, the public sector, software vendors and event participants.
Profium, Citypress, Conmio, Digita,KSF Media, Lippupalvelu, Aalto SCI, Metropolia, VTT

Hyperlocal Content

Case leader: Santtu Parkkonen, Sanoma News, santtu.parkkonen(at)sanoma.fi
The general business oriented goal is to research platforms and processes that support viable business models with user-generated hyperlocal content and advertising as well as activate local organizations to produce content about events and services.
New methods of handling user generated content (UGC) help newsrooms to produce more relevant and useful information to users through various channels. This also puts enormous pressure on processes, tools and roles of different players, when connected to arising opportunities around new kind of hyperlocal content. These two new major forces need also to be studied in a way that would keep current media competitive also financially.
The research goal is to provide new understanding for achieving the business end by providing information about the producers of local information, the usability of the technology, new technological platforms and interactivity between the media, users and local political decision making institutions.
Sanoma News, 2General, Huittisten Sanomalehti, mFabrik, Aalto TAIK, VTT, Aalto SCI, Tampereen Yliopisto /JRDC, Helsingin Yliopisto, Tampereen Teknillinen Yliopisto /IHTE

Generic research

Creating, utilizing and updating the semantic portable profile (2011)

Task leader: Sari Vainikainen, VTT, sari.vainikainen(at)vtt.fi
The long term goal of WP 3 is to develop tools and methods to be able to reach users or provide them with relevant content in different services based on each user’s interests, needs and context. The goal of the generic research is to contribute to reaching this goal.
A key component is portable profile, and the aim is to support the creation and utilization of this kind of service independent profiles in a way that the user is in control and that the profile can be used in multiple services.

Profiling in web 2.0 (2010)

Task leader: Sari Vainikainen, VTT, sari.vainikainen(at)vtt.fi
The work focuses on profiling and personalization of contents keeping in mind the adaptation for different terminals and interest profiles. Capitalizing of use contexts is a central research topic. Exploiting semantics and ontologies is also necessary in order to reach more significant and easily creatable metadata which enable smart media services such as seeking information in addition to recommending and evaluating contents, services and persons. The possibilities offered by profiling for advertisers in order to get to more tailored advertising are studied. Furthermore, the factors affecting the usability and user experience of mobile systems and processes exploiting profiling and context-information in producing hyperlocal content will be studied.

Recent Events

Next media News Bulletin Personal Media Day has been published.

Next media News Bulletin eReading has been published.
Next Media results seminar materials now published.
Next Media results seminar presentations can be found here.
Next Media result paper now published!

Next Media Makasiini is here.

Next media News Bulletin Hyperlocal has been published.