Play Society is about understanding how and why something becomes playful. This is achieved with a series of prototypes and experiments that focus on the critical tipping point between playful and non-playful. Also, project focuses on understanding what the social dimensions of playful experience are, and how playfulness facilitates co-experience.
Experiments include user tests with prototypes and questionnaire-based data collection and analysis. Ultimately, project delivers general recommendations related to playful design. When we understand better how and why, then we can create better and more enjoyable designs and interfaces for games, media in general, software, and beyond.
Nokia, Sanoma News, Neogames, HIIT, Tampereen Yliopisto, Aalto ECON