It is interesting to study how this will effect the ways of consuming media. Within this project we will mainly concentrate on television communication. We are developing model for associating digital television and other wireless data networks. According to one model, "general" programs for all users will be transmitted via digital television (1>N transfer). More personalised content would be fetched through cellular-, and local area networks (1-1 transfer). Common and user-specified content would be linked together. This kind of division would make it possible to break network actions optimally -- it does not seem rational to transfer e.g. olympic games as 1-1 transfer except in exceptional cases. The project is carried trough using methods of human-centred design. We will evaluate the system with test users in every phase of the project.

The aim is to develop selection and personalisation methods suitable for viewing television.
Software prototype tested in user tests will allow us to watch aerial digital television broadcast with mobile devices and to use interactive services connected to programs. The prototype is based on wireless data transfer channels (digital television, UMTS, WLAN) seamless association and easily expandable media servers. Through test with prototype we are defining what kind of interface, content and service will be suitable for mobile television and though that its model of business. The prototype and concluded business model will work as a base for production for global markets.