Consumer Issues
CROSSENZ project evaluates
consumers´ attitudes to the novel enzymatic technologies.
Consumers´ attitudes have a
strong impact on the future of the developed
processes. Therefore consumer studies on the attitudes towards GMO
and non-GMO enzyme ingredients and their different production routes vs.
effects obtained will be surveyed. Special attention will be put to analyse
how consumer attitudes enter consumers’ buying intentions for food products
with improved sensory characteristics.
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