Work group 4, WG4 Implications for the industry

Implications for the European paper and board industry In this working group the main emphasis is in the discussion between the industry and academia on how the European paper and board industry and could benefit the most from the possibilities provided by combining print with digital and by printed functionality. Experiences and inputs from all the previous working groups will be collected and the main results will be discussed by researchers and representatives of the industry to provide viewpoints on how print media and packaging could be developed, how they will be used in the future and how the industry can utilize the information for the benefit of their customers and the consumers.