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Consumer acceptance and trust: Recommendations for using health-related claims in marketing

ACCLAIM
 

The new EU-regulation on nutrition and health claims  made on foods was published on 19 January 2007.  ACCLAIM is a research project that studies how consumers perceive health claims, since consumer understanding is one of the prerequisites in acceptance of claims in the EU legislation.

The objective of this research project is to develop a shared Nordic view among stakeholders on how health claims should be used in marketing of food products in the Nordic countries. This is done on the basis of review on previous practices, consumer study providing systematic scientific data on consumer perception of claim, and stakeholder workshops. The emphasis is on ensuring consumer understanding of the claims when interpreting the regulations in different Nordic countries.

The project is funded by Nordic Innovations Centre (NICe), at the focus area of Functional food www.nordicinnovation.net. The five Nordic projects constituting NICe’s focus area have as a common goal to support the Nordic food industry in becoming more innovative and competitive in the Functional food market.

Link to Nordic Recommendations for using health claims in marketing and material from Uppsala workshop on 8 April 2008.



 


 


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